Email marketing is one of the most effective ways to create trust and convert new customers. It allows you to establish a direct line of communication with your clients, both old and new. So it’s a great way to boost client loyalty and retention. It’s not enough to send several emails to a random database you acquired from a third-party provider to achieve success in email marketing. Starting with a focused email list is the first step to reaping the benefits of email marketing.
1. Starting an Email List is a Simple Process
Your company website is one of the most important resources you can use to generate quality leads for your mailing list.
Consider it! To increase the number of people that visit your website, you’re already devoting time and money to this endeavor. The more people who visit your website, the more likely they are to sign up for your email list.
2. Think About What You’re Doing Wrong
Most website owners believe that adding an opt-in form or a popup box would be enough when it comes to growing an email list. Some visitors may be compelled to provide their contact information to you because of a ground-breaking lead magnet you’ve developed.
As soon as the first leads start rolling in, it’s game on.
What you don’t know is that an opt-in form’s look, location, and accessibility impact its usefulness. Even the most enticing lead magnet will fail to generate any email signups if your website and opt-in forms are not conversion-optimized.
How to Increase Your Website’s Email Signups?
An experienced marketing firm like Sievers Creative can help you improve the design and style of your website to increase the number of email subscribers. Additionally, they’ll assist you in developing lead magnets that will pique the interest of your intended market.
In addition, the following strategies might help you expand your email list:
3. Make Your Opt-In Form Stand Out
The opt-in form should not be prominently displayed on a website’s homepage. In many cases, even if you embed the form in other web pages, it will display in the footer. Visitors won’t see your opt-in form if they don’t scroll down all the way.
So, how can you ensure that the form gets the eye of every visitor??
The idea is to place it on your website’s top-performing pages. Analyze your website’s traffic to find the most popular pages. The “About Us,” “Contact Us,” and product/service pages are common examples. The form might also be found on the front page of your blog.
4. Improve Your Web Design
Making the opt-in form stand out from other features is the key to boosting email signups. Choosing a color scheme that contrasts with the rest of your website’s palette is a simple method to achieve this. Make use of your secondary brand colors for the sign-up form.
Use a bright color to make the button that prompts users to take action stand out. Use a hue that catches the eye of visitors instantly.
Using pop-ups and animations, you may guarantee that the form is immediately noticeable. It may, for example, rise from a web page’s lower-right corner. Alternatively, it may come in from the right-hand side of the display.
5. Make the Opt-In Form Easier to Use
Are there too many fields on your opt-in form? When people join up for your mailing list, it’s tempting to get carried away with collecting as much information as possible about them. The more fields you provide in your opt-in form, the more time it will take your visitors to fill out their information.
I recommend asking solely for the subscriber’s name and e-mail address. You may also ask for information about their job, family, etc., depending on your product or service, industry, and target demographic.
The importance and utility of each area must, however, be assessed. Your email campaign may not need that you include this information in the form.
Don’t Ignore The Copy
You can’t rely just on the aesthetic appeal of your opt-in form to determine how well it performs. Copy that is well-written and enticing encourages site visitors to provide their contact information. It’s important to emphasize the advantages of subscribing to your newsletter.
Do A/B testing
No one has figured out how to get the most email signups possible from a website. If you want to find the best-performing mix of layouts and color schemes as well as CTAs and copy, you need to keep testing.
An email opt-in form on the homepage isn’t enough to boost your website’s conversion rate. Optimize your opt-in form’s placement, look, and content to learn what works best for your target audience.